EYDDOS IS A MOVEMENT
A CONTEMPORARY ART, MUSIC, AND FASHION PROJECT.
ART TO DECOLONIZE FASHION. MUSIC TO BREAK DOWN BORDERS.
EYDDOS is a cultural project structured as an orbit, a system of creation activated through artists, wearable pieces, audiovisual formats, and gatherings that unfold across different geographies and contexts.
Founded in 2016 within the vibrant music scene of São Paulo, EYDDOS originated in a live context. It was there that founder and creative director Sol Alac first brought to the stage a personal inquiry into body, sound, and presence, using the act of wearing as part of the artistic language itself. What began as an exploration rooted in performance and music expanded organically as artists adopted the pieces as part of their own expression, carrying them into concerts, films, exhibitions, and public situations.
At the core of the project are the EYDDOS pieces, wearable forms conceived as living supports for artistic intervention. Developed in direct collaboration with artists, each piece functions as a canvas in circulation, designed to be inhabited, moved, and transformed by context. Their meaning unfolds through use, presence, and the life that carries them forward.
Alongside the pieces, EYDDOS operates through interplays and gatherings. Audiovisual formats, performances, exhibitions, and collective situations align as spaces where art takes place through encounter. These moments are reconfigured with each iteration, shaped by different artists, bodies, and cities, forming a continuous and evolving trajectory.
Today, EYDDOS functions as a multidisciplinary platform with a physical base in Madrid and an international scope. Its activity moves across visual art, music, performance, and cultural production, maintaining a coherent language while allowing each collaboration to redefine its form.
EYDDOS constructs conditions for meaning to unfold.
What begins in a moment continues beyond it, extended through the people, gestures, and situations that activate the orbit.
“...The selected artists and interventions reflect the cognitive resources of a universal heritage. The challenge of their personal and collective exploration awakens both the shared dream and one of our most important constructive verticals at Eyddos...”
Sol Alac - 2017
Eyddos was born in 2016 within the vibrant music scene of São Paulo. The project originated at Drosophila, an iconic venue in the city center, where Sol Alac first brought to the stage her personal research: an exploration in which she immersed herself to transform her skin into the core of the artistic experience —a process that would become the essence of Eyddos. That night, the venue was filled with renowned musicians, as well as other local artists and regulars of the city's alternative scene.
In a short time, Eyddos was embraced by various artists who incorporated it into their own performances, on stage and in music videos, amplifying the project's reach. Among them were artists like Iza, Falcão, Ibeyi, and Emicida, who topped the charts and stood out for the impact of their proposals within the Brazilian music scene.
Simultaneously, visual arts played a fundamental role in the project, evolving at a parallel pace to the music that was expanding globally. Over the years, various artistic interventions and happenings took place in cities such as New York, Los Angeles, São Paulo (at the Mendes Wood gallery), Belo Horizonte, Argentina, and José Ignacio in Uruguay.
To date, the Eyddos experience lab has carried out more than 25 international presentations. In 2025, the project moved to Madrid with a proposal that seeks to further integrate and dissolve the boundaries between art, fashion, and music, consolidating its multidisciplinary and cross-cutting approach.